Our Heritage
Solera® is more than an awning brand. We are the outdoor living division of Lippert Components—a global leader born in 1956 from the industrial heartland of Michigan. What began as B&L Industries, manufacturing galvanized roofing and mobile home chassis, has evolved into a $3.8 billion enterprise serving the RV, marine, automotive, and residential markets across 140+ facilities worldwide.
For nearly seven decades, the Lippert name has stood for engineering rigor, manufacturing excellence, and a relentless commitment to innovation. That legacy means every Solera® awning comes with the stability and expertise of a company that’s been perfecting manufacturing for generations.
Our Journey Through Time
Foundation
Larry Lippert founds B&L Industries in Alma, Michigan, establishing our manufacturing DNA in metal fabrication.
Strategic Growth
Acquired by Drew Industries (NYSE: LCII), enabling massive R&D investment and vertical integration.
Jason Lippert named CEO
Third-generation leadership brings shop-floor experience to executive vision.
Solera® Launched
The Solera® brand disrupts the RV market, achieving 50% OEM market share within just 4 years.
Cultural Revolution
The 'Everyone Matters' culture initiative transforms quality and innovation through people-first values.
Smart Technology
Solera® expands its smart home integration, bringing automated outdoor living to homeowners across North America.
Redefining the Standard
In 2011, we saw an opportunity to transform an essential piece of RV equipment that had remained largely unchanged for decades. Traditional awnings were mechanical, manual, and built in proprietary ecosystems.
Solera® entered the market with a different vision: universal compatibility, intelligent automation, and relentless innovation.
Within just four years, Solera® awnings were installed on 50% of all RVs leaving factory floors—a testament to our engineering excellence and the trust of major OEM manufacturers.
Key Achievements
50% OEM Market Share
Achieved in just 4 years of market entry.
Universal Fit Design
Compatible with all major awning brands.
Global Support Network
140+ facilities ensuring parts availability anywhere.
Technology Leadership
From Smart Arms to integrated smart home automation.
Innovation Engine
A Solera® awning is an intelligent system that actively manages your outdoor environment. We engineer intelligence into every deployment, creating shade solutions that respond to conditions and protect your space automatically.
Smart Arm Technology™
Our Smart Arm system monitors wind speed and vibration, automatically retracting in dangerous conditions. It also features IR security sensors and nested weatherproof controls for ultimate peace of mind.
Solera® Smart Motor Technology
Our precision-engineered motor system plugs into any standard 110V outlet, delivering smooth, quiet operation. No electrician required, no special wiring needed.
Universal Compatibility
We design for universal fit, allowing you to retrofit Smart Arm tech or replace fabric on any major awning brand.
Manufacturing Excellence
We control quality from raw material to final assembly. Lippert’s integrated capabilities include:
- ✓ Metal Fabrication & Stamping: Precision aluminum extrusion and powder-coating.
- ✓ Textile Engineering: Solution-dyed acrylic sourcing (Sunbrella partnership).
- ✓ Electronics & Motors: In-house 12V motor engineering and sensor calibration.
- ✓ Motor Technology: In-house 110V motor engineering, drive systems, and smart control integration.
President & CEO
Jason Lippert
Lippert Components, Inc.
Jason Lippert started his career as a welder on the shop floor. That hands-on experience shaped his understanding of manufacturing, and it’s the foundation he brings to his role as CEO today.
Under his leadership, Lippert has grown into a global powerhouse generating over $3.8 billion in annual revenue.
"At Lippert, Everyone Matters. Our purpose as a company is to make lives better through developing meaningful relationships with our co-workers, customers and community."
Everyone Matters
At Solera®, we’ve learned a fundamental truth: Better culture builds better products.
Rather than viewing our 12,500+ team members as “labor,” we recognize them as the beating heart of our innovation. The “Everyone Matters” initiative is a measurable commitment to human dignity. From the engineer to the fabricator, every individual is valued and invested in our collective mission.
Culture Impact
100k+ Volunteer Hours
Contributed annually by our team members.
12,500+ Empowered
Team members valued in our mission.
123% Net Income Growth
Proof that culture drives performance.
Countless Communities
Strengthened through our local initiatives.
Our Commitment
Environmental Stewardship
Making renewable energy accessible to millions.
Community Investment
Building playgrounds and supporting veterans.
People Development
Leadership training and skills advancement.
The Solera® Promise
Universal Compatibility
Designed to work with your home's architecture, regardless of siding type or mounting surface.
Global Support Network
Parts and service backed by 140+ facilities worldwide.
Relentless Innovation
Defining the cutting edge of outdoor intelligence.
Quality Assurance
Rigorous cold-crack and motor cycling tests.
Everyone Matters Culture
Buying from people who take pride in their work.
Warranty & Support
Backed by the stability of Lippert.
Explore Solera® Products
Solera® Lumina™ Awnings
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